Anastasia K. Holdren
stasia@holdren.com

EXPERIENCE

Sitening, Nashville, TN, 04/2006-Present
Vice President Business Development
Responsible for sales, marketing and project management. Also selected to be an authorized AdWords Seminar Leader by Google. Planned, developed and taught seminars to advertisers across the U.S.

Clients Served:

  • Dippin' Dots
  • Best Magazine
  • Compass Records
  • NashvillePost.com
  • Athlon Sports
  • FranklinIs.com
  • Porter Creek, for FUEL Creative
  • Nashville Interiors

    Parthenon Publishing, Inc., Nashville, TN, 07/2002-04/2006
    Digital Media Director
    Responsible for developing digital media service offerings including Web sites, custom software solutions and e-mail marketing solutions. Responsible for producing and maintaining clients' Web sites; designing realistic goals and measurement systems; integrating Web technology and business activities; creating design and content standards; quality control; training; analyzing data and evaluating site performance and trends.

    Clients Served:

  • Spheris
  • CEDU Education
  • Psychiatric Solutions
  • The Sage Group
  • UnumProvident
  • IASIS Healthcare
  • Air Jamaica
  • PowellJohnson
  • WestEnd Advisors

    Hammock Publishing, Inc., Nashville, TN, 03/2000-07/2002
    Director of Internet Services for Custom Publishing Company
    Built department by hiring seven-person staff. Responsible for staffing, office network and workstations, all hardware and software purchases. Also manage client relationships, Web site development and content management.

    Client sites:

  • National Federation of Independent Business
  • RoadKing.com
  • MyBUSINESS magazine
  • Investment Scorecard, Inc.

    Lara Consulting Group, Salem MA, 10/1998-02/2000
    Account Executive for Web Management Company
    Sites personally managed include:

  • Cannondale
  • Osram Sylvania
  • Harvard Business School Executive Education
  • Gorman Richardson Architects
  • eMarketer.com
  • Air Jamaica

    Job Responsibilities include:

  • Client management
  • Project management – responsible for production and maintenance of client's Web sites
  • Designing realistic goals and measurement systems to keep Web sites achieving their goals
  • Integration of Web technology and business activities
  • Development of Web layouts that make sense for the intended audiences
  • Work with graphic designers to create standards for the design and layout of sites
  • Quality Control
  • Technical Writing
  • Training
  • Analyzing Web site data and writing monthly reports evaluating site performance and trends

    Boston.com, Boston MA,06/1998-10/1998

  • News Producer for The Boston Globe Web site,
  • Production and daily maintenance of Web site – responsible for a.m. version of the homepage
  • Involved in long-term projects, including a combined print and online back-to-campus package

    Shore.Net, Lynn, MA, 01/1998-06/1998

  • Content Developer for Internet Service Provider
  • Production and maintenance of company Web sites
  • Worked as a lead developer for the Lynn Community Network: www.lynnma.net
  • Company photographer for public relations events

    The Stoneham Independent, Stoneham, MA, 09/1997-12/1997
    Internship

  • Layout and reporting for local weekly newspaper
  • Circulation: 4,000

    The Buffalo News, Buffalo, NY, 06/1997-09/1997
    Internship

  • Reporter for Life & Arts
  • Circulation: 270,900 daily; 360,900 Sunday

    The Boston Globe, Boston, MA 06/1996-06/1997
    Internship

  • Co-op for the City Desk and Magazine, working with editors, designers
  • Freelancing for Magazine, Living/Arts, Metro/Region, and Calendar COMPUTER SKILLS

    Highly proficient in creating and maintaining Web sites and applications, in both UNIX and Windows environments using a variety of desktop and server software. Expert in HTML; highly proficient in Photoshop, ImageReady, Microsoft Word, Microsoft Excel, Microsoft PowerPoint; experience with PHP, javascript and various content management systems, including Oracle and BroadVision.

    EDUCATION

  • Salem State College, Salem, MA, 1998-1999
    Courses towards Masters Degree, G.P.A.: 4.0
  • University of Massachusetts, Amherst, MA, 1992-1998
    B.A. Journalism and English Literature, G.P.A.: 3.65
  • University of Manchester, Manchester, England
    1994-95 Exchange Program

    HONORS

  • Golden Key National Honor Society
  • Dean's List, five semesters
  • Honors Program, Commonwealth Scholar

    REFERENCES

    Furnished upon request

    Last Updated on 12/17/2006